E-Commerce is a business issue rather than a technology issue. It improves the operations through greater use of internet technology.

With the increasing rate of internet usage in India the businesses are focusing attention toward eCommerce services to derive the business growth

The fast paced growth of the e-commerce industry in India represents an unprecedented opportunity for SMEs

A recent study which examines the macro-impact of e-commerce sector on growth of SMEs in India has outlines the opportunities for SMEs by adopting ecommerce services.

Highlights from the Study

  • 85% of the SMEs who adopted e-commerce believe that it is a cost effective medium to grow sales
  • SMEs using internet for business saw 51% higher revenues and 49% more profit
  • 73% SMEs felt that ecommerce enables them to understand their markets better
  • 46% SMEs reported increase in business through listings on online marketplaces
  • E-commerce enabled SMEs reported 60% to 80% reduction in distribution, marketing and sales spend to get incremental business


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